Cristina Cardona

Director, International Services and Global Operations

Broward Health - 2020-Present

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• Executes the organization's expansion plan, successfully establishing a global presence in key target markets and driving substantial growth in market share.

• Conducts comprehensive market research and analysis, leveraging insights to develop a robust international strategy aligned with the organization's overall strategic objectives. Leads the implementation of tactical initiatives, resulting in increased market penetration and accelerated revenue growth.

• Monitors and evaluates financial performance indicators, providing strategic guidance to support volume and revenue growth.

• Effectively managed international contracts, ensuring successful execution and supporting business growth. Spearheaded collaboration with the Managed Care team to implement a plan performance plan, resulting in contract renegotiations, increased revenue, and streamlined contracting processes.

• Drove the strategy and implementation of a series of educational webinars targeting external clients, promoting Broward Health's top service lines, and attracting a greater influx of international patients to the organization. These webinars served as a valuable educational resource, enhancing the organization's reputation and expanding its global patient base.

• Championed the pioneering implementation of MS Teams and new processes, revolutionizing work efficiency, strengthening data governance, and enabling accurate real-time reporting. This initiative significantly improved operational efficiency and communication across the organization.

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Associate Director International Business Development

Broward Health - 2018-2020

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• Fostered and nurtured strong relationships with payers, providers, assistance companies, and key global stakeholders, positioning Broward Health as a preferred worldwide healthcare provider. Successfully negotiated strategic partnerships, resulting in increased patient referrals and revenue growth.

• Drove the expansion of Broward Health International's presence in the travel and elective markets by implementing targeted marketing campaigns and promotional strategies.

• Recognized as a respected industry expert, invited as a guest speaker at international travel insurance conferences. Actively contributed as a member of marketing and communications committees in leading travel insurance organizations, fostering collaboration and shaping industry standards.

• Led a comprehensive website revamp project, resulting in a significant increase in website traffic and engagement.

• Initiated and executed research projects focused on analyzing the competitive landscape and identifying emerging business opportunities on a global scale.

• Spearheaded the first-ever participation of a Broward Health physician at an international conference aimed at fostering relationships between physicians in the Caribbean and Broward Health physicians. Facilitated knowledge exchange, collaboration, and network expansion, further establishing Broward Health as a global healthcare leader.

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Brand Communications Manager

Duracell Latin America - 2015-2018

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• Devised and executed impactful marketing programs aimed at elevating the brand's top-of-mind awareness and significantly increasing market penetration in key markets. Leveraged innovative strategies, including targeted advertising, influencer collaborations, and experiential marketing, resulting in enhanced brand visibility and market share growth..

• Developed the company’s digital marketing strategy for Latin America and successfully managed a $6 million media budget.

• Managed media relations and crisis communication for external stakeholders.

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Executive Global Program Manager

Medical Tourism Association - ​2011 - 2015

 

• Developed and nurtured robust international business relationships with government organizations, healthcare providers, insurance executives, and other industry stakeholders. Leveraged these partnerships to drive collaboration, foster knowledge exchange, and create mutually beneficial opportunities for the organization and its members. Managed a diverse team in the areas of marketing, sales & media relations.

• Played a pivotal role in educating self-funded employers in the U.S. on the implementation of medical tourism through a series of highly informative and engaging educational workshops. Leveraged expertise in healthcare systems and international collaboration to equip employers with knowledge to expand healthcare options, and drive cost savings.

• Served as an esteemed international speaker and trainer for the organization on medical tourism, delivering compelling presentations, training programs, and industry insights to diverse audiences. Recognized for expertise in global healthcare trends, market dynamics, and best practices, inspiring professionals and fostering thought leadership within the industry.

 

Founder & Executive Director

OH-LAH - ​2009 - 2011

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• Developed and implemented company’s annual business and strategic plan.

• Designed and promoted professional training programs for companies in South Florida.

• Trained executives to improve language and communication skills.

• Increased company’s visibility within the community through involvement in organizations such as the Chamber of Commerce of the Palm Beaches.

 

Senior Marketing Manager

UCLA Alumni Association - ​2008 -2009       

     

• Managed all marketing and communication channels targeting students and recent grads.

• Increased recent graduate memberships and student-alumni connections by defining successful marketing and communications strategies.

• Responsible for Marketing & Communication Committee, coached and mentored students to help them plan and promote social, career-oriented and school-unifying events with campus partners; improving the connection between students, alumni and the University.

• Developed marketing materials from concept to production such as brochures, e-newsletters and e-mail campaigns.

 

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Sales & Marketing Franchise Manager

Sunglass Hut - 2003 - 2007

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• Business development and marketing advisor for the franchisees’ network.

• Recruited new franchisees for the company and increased company sales by presenting new brands, product lines and marketing strategies to network members.

• Served as the organization’s spokesperson and managed media relations.

 

Program Marketing Coordinator

Oracle - 2000 - 2003                                       

                     

• Wrote and distributed press releases to influential media channels.

• Organized technology events in collaboration with company’s partners and the local media.

• Coordinated and executed successful marketing campaigns in collaboration with the company’s sales force and business partners.